Role

Interface Designer & Community Manager

Tools

Photoshop
Illustrator
Social Media
Google Ads

Year
2010-2011

A dual role at Atakama Labs, I was the sole designer & community manager making me responsible for conceptualizing, creating marketing campaigns and designing interfaces for the game.

Problem

The design studio feature was high underutilized by the players of the game and I was tasked to increase it’s use.

Solution

I used to loading screen of the game to advertise the Design Studio to bring awareness of the feature.

Results

This solution brought about a 96% increase of the utilization of the design tool and brought in higher revenue as players bough additional materials to create items.