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Interface Designer & Community Manager
A dual role at Atakama Labs, I was the sole designer & community manager making me responsible for conceptualizing, creating marketing campaigns and designing interfaces for the game.
The design studio feature was high underutilized by the players of the game and I was tasked to increase it’s use.
I used to loading screen of the game to advertise the Design Studio to bring awareness of the feature.
This solution brought about a 96% increase of the utilization of the design tool and brought in higher revenue as players bough additional materials to create items.